BEST OF THE CITY 2012: Vancouver's Front and Co.
While there are plenty of fabulous consignment shops on Main Street, none of them have window displays quite like Front and Company, this year’s winner for Best Vintage Clothing Store. Lush and theatrical, the windows are designed twice a year by creative director Sonia Capriceru and implemented collectively by the staff.
It’s high-fashion details like these that put the store (a mix of vintage consignment and new clothing and accessories, as well as an eclectic gift shop next door) in a league of its own. After a fire three years ago, the 18-year-old store expanded and renovated, attracting a wider following with its brand new look. “It revamped everyone’s perception of what Front and Company was really about,” says store manager Dan Carlos. “[People saw that] yes, we really were a fashion-forward store and that we were going to covet Main Street as a more fashion-centered area.”
The store is incredibly selective with the vintage items it consigns from its pool of more than 5,000 consigners. “The selection process is pretty thorough,” explains Carlos. “We pick gems. Instead of taking whatever comes in, we are really thorough, making sure that everything we are taking in is high-quality, fashion-forward, and a one-of-a-kind piece.”
People looking to consign with Front and Co. are encouraged to check out their website, where they post detailed guidelines for what their clientele is after this season. For the spring, expect to see lots of pattern, bright colours, floral and muted feather prints, says Carlos.